The Florence and University of North Alabama communities are mourning the heartbreaking loss of Joseph “Joe” Romans, the gifted photographer and owner of Joseph Romans Photography, whose sudden passing has left a deep void in the hearts of countless friends, family members, athletes, and colleagues.

For years, Joe was a fixture on the sidelines, behind the camera, and at the heart of UNA Athletics. Through his lens, he captured not just images, but the very spirit of North Alabama — its pride, perseverance, and joy. His photographs told stories of triumph and teamwork, of dedication and heart. Each frame reflected Joe’s remarkable ability to see not just the action, but the emotion behind every moment.

In a statement, North Alabama Athletics expressed its grief and gratitude:

“We are deeply saddened by the passing of Joseph Romans, whose incredible talent and heart captured the spirit of UNA Athletics for so many years. Through his lens, he preserved the pride, joy, and emotion of our student-athletes and teams. His work told our story, and his presence on the sidelines will be greatly missed. Our thoughts are with his family, friends, and all who were touched by the incredible person he was.”

To those who knew him, Joe was far more than a photographer — he was a friend, mentor, and source of unwavering kindness. His ability to connect with people, especially young athletes, made him beloved throughout the community. Parents and students alike often spoke of how Joe’s photographs gave them treasured keepsakes — timeless images that celebrated milestones, memories, and achievements that would live on forever.

“Joe was as kind and as good as they come,” one community member shared. “He loved countless kids across our community and gave their families the gift of photographs that captured every moment and every emotion. They say a picture is worth a thousand words, and that’s exactly what Joe wanted — to give meaning and memory to every click of the camera.”

Though he photographed teams and schools across the region, Joe and his wife, Val, held a particularly close bond with UNA coaches and athletes. His passion for capturing their journey — both on and off the field — helped shape the visual identity of North Alabama Athletics for over a decade. His work was instantly recognizable for its authenticity, energy, and artistry.

Beyond his professional life, Joe will be remembered for his gentle spirit, infectious laughter, and generosity. He approached every shoot, every event, and every person he met with genuine care and enthusiasm. His legacy extends far beyond his stunning photographs — it lives in the countless lives he touched through friendship, encouragement, and his unwavering love for his community.

As Florence mourns this tremendous loss, tributes continue to pour in from across the region — from athletes, families, and colleagues who were blessed to know him. Each message carries the same sentiment: gratitude for the light Joe brought into the world and sorrow for his untimely passing.

While Joe’s camera may now rest, the images he created — and the love he poured into every one of them — will continue to tell the story of a man who saw the beauty in every moment and every person he photographed.

Rest in peace, Joseph “Joe” Romans.
Your art, your kindness, and your spirit will live on forever in the hearts and memories of the community you so deeply loved.